You're a CSP or SaaS ISV.........Are you ready to expand your market coverage? Thinking about the tradeoffs between hiring more direct sales people and creating an indirect channel to widen your footprint? Well, before you go too far down the indirect channel route, ask yourself these key questions - and don't forget to rate your responses.

So you're a CSP and you just launched a new cloud service offering. Congratulations! All of that hard work to design, develop and launch your cloud solutions into the marketplace is finally beginning to pay off. Or is it? How is customer acquisition going? Are you bringing new customers on board without the use of personal networking or leveraging friends and family? Or are you still cherry-picking new deals?