Have you ever watched the TV show “Restaurant Impossible” with chef Robert Irvine? I’m addicted to it. Robert is a world famous chef and restaurateur. The show goes like this: He helps restaurants around the US that are struggling and the story of these restaurants is always the same - “things were great for a while but now we are in serious trouble”. In comes Robert and his staff and he attacks the problem in these 4 areas always:
- Attractiveness and cleanliness of the restaurant
- Quality/value of the food/meals
- P+L/costs/margins of the business
- Marketing plan to get customers in the door
Every single episode he finds a run-down, unattractive and unsanitary restaurant where he immediately brings in the crew to give the restaurant a face lift that is inviting and appealing to customers. Problem solved!
Modern MSP analogy - your website tells your story...you never get a second chance at a first impression.
He then tastes the food and is always disappointed. He then creates new much simplified menu with new fresh ingredients and teaches them how to cook a delicious meal that will keep customers coming back for more. Problem solved!
Modern MSP analogy - your cloud solutions bundles must be simple and solve your customers' business problems to keep them paying and coming back for more.
